Steam interview at CVG
Computerandvideogames.com have posted a well-rounded Steam interview with Valve’s PR chief, Doug Lombardi, which looks ahead to 2007 (thanks Michael). Points of interest:
- More payment methods and “alternative pricing structures” are being developed.
Just as we’ve made some shifts in our development process to move to episodic releases, we think there may be some alternative pricing structures that would appeal to gamers … We’ll also be introducing other payment methods in addition to PayPal, which was just rolled out.
- Free Weekends are to be joined by “more unique offers”.
Not much to go on here. We’ve know about Valve’s Peer-to-Peer distribution plans for a very long time now — perhaps the hints dropped by Splash Damage that they’d like to build a P2P system for community Quake Wars content will catalyse things? More
As for what’s next, we’ll be extending our ability to extend more unique offers such as the Free Weekends.
- Retailers, not just publishers, are now being won over.
“Retailers have evolved to a new way of thinking about digital distribution”. Valve have even been in (so far non-committal) negotiations with a few, though quite how them “setting up shop” would function I don’t know. More
Initially, I think [retailers] saw [Steam] as a direct threat. Now, as Steam and online distribution have matured, more and more of the myths about online versus retail are falling away.
We’ve had conversations about how [setting up shop] might work with a few retailers, and we’ll continue to pursue those. But we have no announcements to make in this regard just yet.
- Discontinued games are about to start arriving.
This has taken a surprisingly long time, in retrospect. Keep some fingers crossed for Sacrifice, Hostile Waters, System Shock 2 and your other cult favourites! More
Many of the developers and publishers using Steam presently have more planned — from bringing new day-and-date titles to re-launching critically acclaimed but out of stock titles to over 10 million active gamers.
- Steam on consoles not denied.
The 360 and PS3 already have delivery networks, so what’s behind this no-comment? More
- CVG: One question on our mind is whether your forthcoming Half-Life 2 releases on Xbox 360 and PS3 will be tied in with Steam — what’s the score here?
- Lombardi: Nothing to report today.